You know how water adapts to the glass or bucket that it's in? The same happens with content. If you see it on a tablet, it will display vertically. And those who open a website on their smartphones will be faced with a much smaller screen.
So how do you make your website shine on all those different devices? Well, by making it responsive.
Why?
Considering the fact that the majority of website visitors are surfing the web on their smartphones and tablets, it is imperative that a website works as properly on mobile devices as it does on desktops. Having a responsive website used to be an option, but nowadays, it is a must. After all, users should be able to access all menus quickly; if site components are displayed in a complex way, they will leave. In addition to usability, Search Engine Optimization is also an important factor in opting for a responsive site seeing as Google attaches high value to responsiveness when assessing a website's relevance.
What?
The main idea of responsiveness is to provide users with portable devices with the same experience as those with desktops. There is, however, one constraint that you have to deal with: the smaller screen size, which means you have less space to tell the same story. So what is the best way to solve this issue?
How?
Those who start from scratch will probably find it fruitful to start creating a mobile version of the website, on the basis of which a desktop version can be made. This is the new way of developing. Do you already have a website? In that case, it's essential to have a closer look at it. If your menu is very comprehensive, it is wise to hide some pages in the bottom and only show the critical ones in the mobile version. Moreover, there are certain tricks and techniques that help you create the same experience on small screens - for example, pictures can be resized. Finally, there is a useful framework technology called Bootstrap, which RaDeSys uses. This is a set of tools that are oriented towards developing a responsive website including big-screen functionalities.
Now that the 'why' is explained, the 'what' is clear, and the 'how' is available, one question remains: Are you ready to wow your website visitors with appealing content on every screen?
